GatherUp pricing in 2026: what the plans cost and who they are for
GatherUp pricing starts at $99 per month for a single location, drops to $60 per month per location once you have two or more, and the Agency tier is quote-only, with 20% off on annual billing and a 14-day free trial. That is what GatherUp’s own pricing page published when it was read in September 2026. The rest of this page is what those numbers actually buy, the add-ons that sit outside them, who should stay with GatherUp, and where a smaller bill does the job when all you are paid to do is answer the bad Google reviews. Review Radar is that narrower job: it watches a business’s Google reviews and up to three competitors’, and tells you the day a one- or two-star review is sitting there unanswered, and one press drafts the reply for one credit.
This is written for a local-SEO freelancer or a small agency looking at a line item and asking whether the platform is the right size for the deliverable.
GatherUp pricing at a glance, as of September 2026
| Plan | Price, as of September 2026 | What it covers |
|---|---|---|
| Small Business | $99 per month | 1 location |
| Multi Location | $60 per month, per location | 2-10 locations, with further bands up to 101+ |
| Agency | Request a quote (no published price) | White label reputation management for your clients |
| Listings Hub add-on | $40 per month, per location | Sync business information across 125 directories |
| Review Defense add-on | No published price; “3 plans available” | Flag and dispute suspicious or fraudulent reviews |
Two things about that table are easy to read past. The first is that the per-location price falls as you add locations, so the single-location plan is the most expensive way to buy GatherUp: $99 for one, against $60 each for two. The second is that the Multi Location row is a band, not a flat rate: GatherUp’s page lists 2-10, 11-16, 17-25, 26-40, 41-100 and 101+ as separate selections, and only the 2-10 band carries a published figure. Above sixteen locations you are in a conversation, not on a price list.
GatherUp also states, on the same page, that annual billing saves 20% against the monthly figures, and that every plan starts with a free 14-day trial. The Agency tier has no number at all; its call to action is Request A Quote, and the page frames it as white-label software you resell rather than a bigger version of the self-serve plans.
Are you a digital marketing agency looking for solutions? Connect with us for white label options and our agency pricing plans.
That line is GatherUp’s own, from the top of the pricing page, and it is the honest summary of how an agency is expected to buy: by talking to someone.
What every GatherUp plan includes
The monthly figure is not thin. GatherUp publishes a single “All Plans Include” list that applies to Small Business and Multi Location alike, and it is worth reading before you compare it with anything, because a cheaper tool that does one of these things is not a like-for-like swap:
- Up to 300 SMS and 3,000 email credits per location per month
- Online review monitoring across 100+ sites
- Net Promoter Score and surveys
- Multiple feedback and review request options, QR codes and custom feedback links
- Customer upload integrations, plus API, Zapier and webhooks
- A full reporting suite and custom notifications
- AI-crafted replies and in-app review responding
- Review widgets and badges, AI-driven topic and keyword tagging, a conversion pop-up, automated social sharing
The centre of gravity there is review ACQUISITION, not review watching. The SMS and email credits, the NPS surveys, the QR codes and the feedback links all exist to get more reviews written. Monitoring is one line in a list of fifteen. That is not a criticism. It is what the product is for, and it is why the price is what it is.
Who should stay with GatherUp
Pay the $99, or the $60 per location, if any of these describe the work you are actually being paid for:
- You are asking customers for reviews at volume. 300 SMS and 3,000 emails per location per month is a real review-request engine, and nothing narrower replaces it. If your deliverable is “more reviews”, this is the line item.
- You need coverage well beyond Google. GatherUp says it monitors 100+ review sites. If your client’s reputation lives on Facebook, Yelp, industry directories and Google together, a Google-only watch is a partial answer and you will feel the gap.
- You resell reputation management under your own brand. The white-label Agency tier exists for exactly that, and a tool with no white-label story cannot be resold as your own product.
- You want NPS and survey data, not just public reviews. Private feedback loops are a separate discipline and GatherUp ships them in the base price.
- You are managing business listings too. The Listings Hub add-on at $40 per location per month keeps hours and addresses correct across 125 directories; if you are currently doing that by hand, that add-on may be the cheapest line on the invoice.
- Fake reviews are an active problem. Review Defense is a distinct product with its own plans, aimed at detecting review spam and disputing fraudulent five-star reviews on competitors. Very few tools address that at all.
If two or more of those are on your statement of work, the rest of this page is not for you. Buy the platform.
When GatherUp is the wrong size for the deliverable
The awkward case is the common one. A freelancer or a small agency has a handful of Google Business Profiles under management. The client does not want an SMS campaign. Nobody is running NPS surveys. The entire recurring deliverable is: notice when a bad Google review lands, answer it well, and do not let one sit there for a week.
For that job, the shape of the bill matters more than the headline number:
| GatherUp | Review Radar | |
|---|---|---|
| Entry price, as of September 2026 | $99 per month for one location | $39 per month |
| What that entry price covers | 1 location | 2 tracked locations |
| Per-location cost at the entry tier | $99 | $19.50 |
| Competitor profiles watched | Competitor monitoring is part of the separate Review Defense add-on | Up to three per location, included |
| Review sites covered | 100+ | Google only |
| Review requests by SMS and email | Included, 300 SMS / 3,000 email per location | Not offered |
| NPS and surveys | Included | Not offered |
| Business listings sync | Listings Hub add-on, $40 per location per month | Not offered |
| Drafted replies | Included | Included, 1 credit per draft |
| Billing | Monthly or annual, 20% off annual | Month to month, or top-up packs with no subscription |
Read that table in both directions. Going down the GatherUp column, you are buying a platform and most of it is switched on. Going down the other, you are buying one alert and the reply that answers it. The honest question is not which is better; it is how many of those rows appear on your invoice to the client.
What Review Radar costs, and what it deliberately does not do
Review Radar sells one balance in credits. 100 credits track one business for a month including that business’s three closest competitors, because a review problem is rarely only yours. As of September 2026 the plans are $39 per month for Starter (200 credits, two tracked locations), $99 per month for Pro (550 credits, five tracked locations) and $499 per month for Agency (3000 credits, thirty tracked locations). Top-up packs are $5 for 25 credits and $20 for 100, bought outright with no subscription and no expiry. A free account is granted 100 credits once, which tracks one location and its competitors for a month.
Drafting a reply costs 1 credit on top of the watch. That is the whole price list, and it is published on the pricing page rather than quoted.
What it does not do is the list above: no SMS, no email campaigns, no NPS, no listings sync, no sites other than Google, no white label. A tool that watches Google and drafts the reply is a narrow tool on purpose. If you need the platform, the narrow tool will disappoint you, and it is cheaper for everyone if you find that out from this page.
How to decide in about five minutes
- Write down the deliverable in one sentence. If the sentence contains “get more reviews”, GatherUp’s credits are the product you are buying and the price is reasonable for them.
- Count the locations. At one location GatherUp is $99; at six it is $60 each, which is a materially different unit economic. A single-location client is the worst case for GatherUp’s price list and the best case for a narrower tool.
- Ask whether competitor listings matter. If you want to see the competitor who just picked up three one-star reviews, check where that sits in each vendor’s product. On GatherUp’s page competitor monitoring appears under Review Defense, which is priced separately.
- Check whether anything but Google is on the scorecard. If the client only ever looks at their Google rating, you are paying for 99 other sites you will never open.
- Try both. GatherUp publishes a 14-day free trial; Review Radar grants 100 credits on a free account with no card. Two weeks of real alerts settles this faster than any comparison table, including this one.
Related reading
If you are pricing this category rather than this one vendor, the same exercise for the other platforms is here: NiceJob pricing in 2026, a BrightLocal alternative for Google review monitoring, a Birdeye alternative when all you need is the Google review watch, and Podium alternatives when the job is watching Google reviews.
The short version
GatherUp is a review acquisition and reputation platform that also monitors reviews, priced at $99 per month for one location and $60 per month per location from two upward, as of September 2026, with the agency tier behind a quote and listings and fake-review defence sold as add-ons. It is fairly priced for what it is. If your recurring job is a Google review watch and a good reply, you are paying for a platform to use one feature of it, and Review Radar does that one job, with three competitors included, from $39 a month.
All GatherUp figures on this page were read from GatherUp’s own pricing page in September 2026 and may have changed since; check their page before you budget. GatherUp is a trademark of its owner, and this page is not affiliated with or endorsed by it.