How do I change a business address on Google? A guide to moving
To change a business address on Google, sign in to the Google account that manages your Business Profile, search for your business, then select Edit profile, then Location, and next to “Business location” select Edit. Type the new address, fix any part Google highlights in red, and select Save. Google reviews the change before it goes live, which usually takes about 10 minutes and can take up to 30 days. If you have physically moved, expect to verify the business again.
That covers the person fixing a typo in a suite number. Most people searching this question are moving premises, though, and a move has more traps than the edit form shows: verification, the old listing, your reviews, and the weeks afterwards when Google, a customer or a stray suggestion can put the old address back. This guide walks through all of it.
How to change your business address on Google, step by step
Google’s help page on managing your business address sets out the route like this (as of October 2026):
- Go to your Business Profile. Search your business name on Google while signed in to the account that manages it, or open it from Google Maps.
- Select Edit profile, then Location.
- Next to “Business location”, select Edit.
- Enter the new address. Use the complete street address, including building, suite and floor numbers.
- Fix anything Google cannot find. If it cannot match the address, the parts it doubts are highlighted in red. If it still cannot find it, select Adjust and drop a pin where the business actually is.
- Select Save.
On a phone, the same edit lives in the Google Maps app: tap Business at the bottom right, then Edit profile, Location, and Edit next to “Business location”.
Google’s own tip, quoted from that page:
Changes to your profile usually take about 10 minutes to show up. In some cases, it can take up to 30 days.
So a saved edit is a request. Until it has been reviewed, searchers may still see the old address.
What Google accepts as an address
Google’s guidelines for representing your business are strict about the address, and a move is a common point to fall foul of them (as of October 2026):
| Address type | Accepted? | What Google says to do |
|---|---|---|
| Full street address with suite or floor | Yes | Put the street address on line 1 and the suite on line 2 |
| Address with no street number | Yes, with a pin | Pin the location on the map instead |
| Directions like “corner of Main St and Broadway” | No | Use the official address, adding cross streets only where it is inaccurate |
| P.O. box or remote mailbox | No | Use the real location where you work |
| Virtual office you rent but do not work from | No | Not eligible for a Business Profile |
| Home address for a business that visits customers | Hide it | Turn off the address and list a service area |
If you do not meet customers at your address, Google says you should hide it and show a service area instead. To do that, open the same Business location editor, turn off Show business address to customers, and save. If you hide the address without entering a service area, Google picks a local area for you, so set one yourself.
Do I need to verify my business again after moving?
Yes, if the business has physically moved. Google’s help on editing a profile says plainly that a business which moves to a new address after it was verified must verify again. That makes sense from Google’s side: verification proved you were at the old address, and nothing yet proves you are at the new one.
Plan for it:
- Do the edit when you can receive verification at the new premises. Google’s verification page lists phone or text, email, a video recording, a live video call and mail as methods, and shows only the ones available to your business. The video options ask you to show the location itself, and mail sends a code to the new address.
- Have proof of the new location ready. Signage, a storefront you can film, and the address printed on something official all help.
- Do not change the address weeks before the move. Customers will drive to a door that is still locked.
A correction to an address that was always wrong, such as a missing suite number at the same building, is a different case from a move. Fix it the same way. Whether Google asks for verification again is its call, so treat that as possible rather than certain.
Move the listing, do not make a new one
The single most expensive mistake in a move is creating a fresh Business Profile at the new address. Google’s page on moving reviews is direct about it:
Do not create a new Business Profile because of a change in a physical location or ownership.
Editing the address on the existing profile keeps its history. On reviews, Google says that if you move to a new address and keep the same business name, it moves your reviews across automatically. It also says that for certain categories, such as hotels, golf courses and scenic attractions, reviews might not move automatically.
If a duplicate already exists, perhaps because someone on the team created one at the new address, Google asks you to contact its support to transfer the reviews from the old profile to the new one. And if the old profile was marked permanently closed as part of the move, Google’s guidance is not to reopen it. Instead you add the business at the new location, verify that profile, and contact Google if you want the reviews moved.
Moving several locations at once
An agency or a chain changing many addresses has two practical routes:
- One profile at a time on Search or Maps, exactly as above. Fine for a handful.
- Business Profile Manager, Google’s dashboard for managing several profiles together. Google points multi-location businesses there for changes in bulk.
Either way, each moved location still needs its own verification, so stagger the edits to match the real move dates rather than changing every address on one afternoon.
Why Google can show an address you did not set
Saving the new address is half the job. Google takes business information from several sources besides the owner, and some of it can push the listing back towards the old address or a slightly wrong version of the new one:
- Suggested edits from the public. Anyone can suggest a change to a place on Maps. A regular customer who still remembers the old location can suggest it back. The guide to Google Maps suggest an edit explains how those suggestions are reviewed and how an owner can reject them.
- Google’s own updates. Google can apply information it has gathered elsewhere, and the edit form will show those as updates from Google.
- Automated calls and texts. In some regions and categories, Google says it may contact the verified phone number on your profile by automated call, text or WhatsApp to confirm details, and answers may be used to update the profile. You can review what was collected under Edit profile, then Collected info, which shows the source and the date.
- The map pin. The address text can be right while the pin sits on the old building, which sends drivers to the wrong door. Check the pin after any move.
After a move, all four pull in the same direction: towards whatever the internet believed about you before. That is why the weeks after a relocation are when a listing is most likely to drift.
How to check the new address actually stuck
A quick routine for the first month after a move:
- Search your business signed out, or in a private window, on both Google Search and Google Maps. Read the address and look where the pin sits.
- Open the profile editor and look for an unexpected pending update or blue text on the location.
- Ask for directions to your business from a nearby street in Google Maps and check where they end.
- Update everywhere else your address appears: your website footer and contact page, social profiles, and the directories you are listed in. A matching address across the web leaves Google less reason to doubt the new one.
- Repeat weekly until the move is settled, then keep it in a monthly check. The local SEO audit checklist is a good routine to fold it into.
How to get told the day your address changes
Manual checks work, and they only catch what is visible on the day you happen to look. Here are the honest options:
| Option | What it costs | What it catches | What it misses |
|---|---|---|---|
| Search the listing weekly | Free, a few minutes per listing | Anything visible that week | Changes between checks, and weeks you forget |
| Rely on Google’s notifications | Free | Edits Google chooses to send you for review | Updates applied without a notice |
| A daily listing check | Listing Guard: 20 credits a month per listing | Address, name, categories, phone, website and hours, compared every day | Who made the edit; it alerts after the change is live |
Listing Guard is the third row. You search for the business by name and city and pick its Google listing, with no Google sign-in needed. The first check records the listing’s name, categories, address, phone number, website and opening hours. Every 24 hours it checks again and, if anything changed, sends one email listing each field with what it said before and what it says now.
For a business that has just moved, that means:
- An address that drifts back is reported, with the old and new value side by side.
- A removed address is reported too, and so is a listing Google stops showing, which is worth knowing if a move ever gets a profile marked closed by mistake.
- A day it could not read the listing is shown as exactly that, and retried within hours. A quiet dashboard means the listing was read and nothing moved.
It has limits worth knowing before you rely on it. It cannot stop an edit being applied, and it cannot tell who made one, whether Google, the public or someone with access to the profile. To fix a change you edit the profile in Google Business Profile as usual. A new account gets 100 credits once, enough to watch 5 listings for their first month, with no card required.
When the manual way is enough
Plenty of moves do not need an alert:
- One location, one owner, who searches the business every week anyway and will notice a wrong address.
- A same-building correction, such as adding a suite number, where the old and new address send people to the same door.
- A service-area business with the address hidden, where customers never see it.
An alert earns its place when a wrong address costs a visit that day: a clinic, a restaurant, a shop that just moved across town, or an agency answering for client listings that nobody re-reads every week. If your listing has dropped off Maps entirely after the move, why is my business not showing on Google Maps walks through the causes, and how to update business hours on Google covers the other field a move usually changes.
Quick checklist for a business move on Google
- Address edited on the existing profile, never a new one.
- Full street address with suite on line 2, and the pin on the right building.
- Verification planned for when someone can receive it at the new premises.
- Address hidden and a service area set if you do not meet customers there.
- Website, social profiles and directories updated to the same address.
- Collected info and pending updates reviewed in the editor.
- Someone, or something, re-reading the live listing for the weeks after the move.
Do those and the address on Google matches the sign on your door, which is the reason anyone looks it up.